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Chester Chetta is trying something different and sweet

(Last Updated On: January 22, 2015)

Various media outlets are reporting that Cheetos will be releasing a new flavor brand starting next month called, “Sweetos.”

As Frito-Lay looks to venture out more withe the Cheetos brand, the company is “looking for growth outside of the cheese puff segment,” says Jeff Klein, vice-president of brand marketing for Frito-Lay North America.

READ MORE: Cheetos to roll out Sweetos snacks

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